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After all, if your products are so colorful like the shorts they are selling, it would be silly not to show your true colors. On their home page, they list all the things that they believe in like weekends, “that ‘short shorts’ is a redundancy” and, ultimately, their product. All in all, it is a great example of how copy and visuals can communicate the values of a brand. The website of Bliss is powered by BigCommerce and was one of the platform’s Best Overall Design finalists in 2020. Just by interacting with their site, you will feel cheerful and energized.
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Verve Coffee Roasters progressively reveals its full inventory on the home page. On each new screen, the coffee e-tailer displays the latest coffee blends, seasonal summer offerings and then classic categories of coffee blends. Get free ecommerce tips, inspiration, and resources delivered directly to your inbox.
Sprudge Design Awards: Outstanding E-Commerce / Web Site Finalists - Sprudge
Sprudge Design Awards: Outstanding E-Commerce / Web Site Finalists.
Posted: Mon, 13 Nov 2023 08:00:00 GMT [source]
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Pricing, testimonials, portfolios, and other proof-of-work pages are essential to understanding the ins and outs of an agency before you partner with them. Whether it’s their name, rating, or some other factor, create a shortlist of agencies that you want to thoroughly vet. You can also partner with an ecommerce SEO agency to make sure your website gets traffic and sales. You should be sure to ask hard questions that you’re curious about to determine if the company will put your website in the best care. You want to feel confident that the goals you communicate to them will become their goals – and that they will stop at nothing to complete them. Location isn’t a make or break factor of a web design company since a lot of the work they do is done digitally.
Provide Preview for Visual Products
IKEA solves this by organizing all products into descriptive categories and subcategories. Retailers with larger product catalogs have to concentrate more on website taxonomy. Website taxonomy is a logical structure you create to group different pages into categories so users can better navigate between pages. A “Quick Preview” feature allows users to stay on the main product list page while quickly checking multiple products before finalizing their choice.
ecommerce web design tips
Decibullz offers a great example of how you can use larger images successfully. While many websites on this list use color successfully, we love that this one is just as beautiful even though it uses primarily black and white. The contrasting color makes it easy for the call-to-action buttons to “pop” off the screen. It uses excellent color without creating a harsh look on the eyes.
With considerable knowledge on color psychology, our design experts engage in color-contrast optimization, providing the right color combination that fetches optimum CTA. Our massive 13+ years of experience have helped us find out what works and what not when it comes to design. Clients have the advantage to visualize their product right in the first place. We go through an in depth research to offer you a brand strategy that’s better than your competitor’s to position you absolutely high and memorable in the market. Ensure you continuously iterate and improve your marketing initiatives based on data-driven insights—stay agile and responsive to market trends and customer feedback.
The first step is to build a strategy that’s focused on commerce, a channel-less experience, rather than ecommerce, a rigid, outdated notion that doesn’t meet the needs of the modern consumer. As we gather the IA, we get a fair understanding of composing the screen structure. We start creating on paper prototypes, using navigations and content action for user engagement journeys. We have IA as our secret weapon to prevent disasters like costly redesigns! Information Architecture helps in organizing, labeling and structuring content in a way that makes the user complete intended tasks in the website journey. Picking the right eCommerce platform is vital to your business's success.
Extra navigation layers can both help and hinder product discoverability. Smaller retailer websites with limited inventory shouldn’t add too many intermediary category pages. Divide your product catalog into right-sized categories and subcategories. Your goal is to create a set of mutually exclusive category scopes so that the same product isn’t listed multiple times under the same category or subcategory.
Streamline the checkout process
Sell online to a broad audience by enabling guest checkout for a faster purchasing experience and lower cart abandonment rates. It uses an image-heavy layout to directly showcase the design team and past projects on the homepage. Overlaying the photos, Make Architects writes its value proposition and brief company history to attract visitors. Zeuss sells personalized weight loss, hair, and skin care treatments. This eCommerce website utilizes a split-screen interface for its landing page with high-quality photos of models showcasing the product.
The product grid makes sure that the focus remains on the product and, ultimately, makes it very easy for visitors to browse their range and buy the items that they need. Whether you choose one of our free website designs, customize your own design, or hire one of our Shopify Design Experts, Shopify has the perfect website design solution for you. The look and feel of a website is the main driver of first impressions. Research concludes that people will determine whether they like a website or not in just 50 milliseconds.
Fine chocolate brand Compartes Chocolates sought a new flagship site that seamlessly blends ultra-bold design with a conversion-focused eCommerce experience. Our web design process includes discovery, design, development, testing, and launch. We work closely with our clients throughout the process to ensure their satisfaction. Nowadays, you can create an online store without having coding skills and spending hours on website setup.
Casper Mattress helps guide the shopper through products easily and makes it simple to shop with a grid layout and bullet lists. This means you can compare options without visiting a different page or old-school mattress store. This marketing strategy means that a broader audience can navigate this online platform and potentially avoid an in-store trip. Ratio is a coffee ecommerce business that demonstrates the balance between color, photography, white space, and typography. Each product page provides descriptions of the coffee in a way that makes it clear you’re dealing with a high-end commodity. Ambsn is one of many online stores on this list not afraid to embrace vibrant color.
Their website design is a good example of how you can use banners and pop-ups to highlight clearance sales, deals, coupons, etc. Mahabis is a great example of how you can use a slideshow of images to introduce your range of products. Decibullz’s website design shows how larger images can be used effectively. Though, to achieve this, you need to have a fast and reliable website.
Then, craft brand guidelines to ensure consistency across all brand touchpoints, which helps build trust and brand recognition among your audience. So once you have built out your website, the next step is to create your product catalog, complete with all of your individual product listings. In this process be sure to organize and categorize your listings so they are easy for your future site visitors to find and for you to manage.
Part of what makes this ecommerce website design so great is the light and carefree feel you get as you interact with it. For a skincare product line, you can’t go wrong with this – it does a great job helping visitors imagine what they’d feel like after anything in the range of products. Visual appeal is critical since people cannot physically browse the products of your online business. You want your customers to be able to see themselves with your products. Your website visitors will get their first impression of your online store within a few seconds, so make it eye-catching.
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